Over the next decade, augmented reality technology will permeate into our daily lives in ways we could not have imagined. In retail specifically, consumers are demanding a better shopping experience, and have started using augmented reality applications like the Ikea Place app to help them make better purchasing decisions. Houzz also reported that over two million people have used AR when buying products in the Houzz app and people who have engaged with the tool were 11 times more likely to purchase.
AR offers exciting ways to bridge the online and offline shopping experience. For example, AR can allow customers to virtually try on products like shoes, clothes, sunglasses or cosmetics so they can shop in the comfort of their own home. In other cases, AR can make in-store displays more interactive and engaging, which builds more brand loyalty and awareness.